Skip to content

Understanding customer behavior

Customer loyalty

Customers come back weekly, sometimes daily. But how well do you really know them? Gain insight into customer behavior and adjust your strategy accordingly and increase customer loyalty. With our solution you really get to know your customer.

Learn more

Like these organizations, trust Inergy

Our partners, certificates and labels

What our customer loyalty solution gets you

  1. Understanding customer behavior
    Our solution analyzes purchases (receipts), but also the debit card use of customers. This enables you to find out how often customers make a purchase from you, what those customers spend and when customers made their last purchase from you. With this information you assign customers a loyalty score, so you can easily take the next step: determine strategy.

  2. Define better strategy
    You know the number of customers who are loyal to your branch. You also know how many customers are less loyal. This means that you can steer more specifically on the acquisition of more loyal customers, for example, by launching more promotional campaigns or by starting a loyalty program. By linking customer data to sociographic data from the region, you are able to make more drastic adjustments tailored to the target group of the branch. For example, by offering more products that fit a healthy lifestyle.

  3. Growth of sales
    Because the solution gives you insight into the behavior of your customers, you can act more effectively to increase the number of loyal customers and customer satisfaction. And every retailer knows: more loyal and satisfied customers means more turnover.


Data Analytics in Retail

In this webinar, you'll learn how to best use all your available retail data for data-driven decisions.

Watch webinar


We apply AI for you

Find out all about the differences between Data Science, Artificial Intelligence and Machine Learning in this white paper.

Download the white paper

Get to know Inergy

About us

Find out all about the Inergy company and the data-driven solutions we offer organizations in terms of data management, analytics and KPI dashboarding.

Learn more

Referentie Rituals

“Voor ons is Inergy echt een trusted partner. Samen zijn we aan dit grote avontuur begonnen. We hebben al prachtige resultaten bereikt.”

Rituals is going all out to improve business performance by managing more sharply. With Inergy's help, a robust data platform with Power BI was built.

Martijn Willems, Director of Control & Analytics at Rituals:
"With the Power BI platform, we manage to manage continuously, even at the store level. In Power BI dashboards, we can read all transactions. This means that we have almost real-time information about how sales are doing. Not only for all our stores together, but also per region or even per store..

Find out more about our partnership with Rituals.

About Inergy

Inergy is jouw partner op gebied van data. We helpen organisaties al 25 jaar om alle waarde uit hun data te halen. We bieden full service dataoplossingen op basis van de meest effectieve en efficiënte technologieën van dit moment. We zijn officieel Snowflake Premier Partner. Daarnaast zijn we ISAE 3402 en ISO 27001 gecertificeerd waardoor jouw data gegarandeerd veilig is.

Want to know more? Get in touch with us

Would you like to talk to us about your data issue? Our data specialist Richard will contact you for a no-obligation introductory meeting.

Schedule a free consultation

Don't feel like waiting and mailing back and forth to make an appointment? Then schedule an appointment directly yourself on a day and time that suits you best.

Trusted by

quote icon

"Inergy simply does a good job."

Joeri Vonk -
Data analyst at Milieu Service Nederland
Logo Environment Service Netherlands