What our customer loyalty solution gets you
- Understanding customer behavior
Our solution analyzes purchases (receipts), but also the debit card use of customers. This enables you to find out how often customers make a purchase from you, what those customers spend and when customers made their last purchase from you. With this information you assign customers a loyalty score, so you can easily take the next step: determine strategy.
- Define better strategy
You know the number of customers who are loyal to your branch. You also know how many customers are less loyal. This means that you can steer more specifically on the acquisition of more loyal customers, for example, by launching more promotional campaigns or by starting a loyalty program. By linking customer data to sociographic data from the region, you are able to make more drastic adjustments tailored to the target group of the branch. For example, by offering more products that fit a healthy lifestyle.
- Growth of sales
Because the solution gives you insight into the behavior of your customers, you can act more effectively to increase the number of loyal customers and customer satisfaction. And every retailer knows: more loyal and satisfied customers means more turnover.
Data Analytics in Retail
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Rituals steers with data platform
Rituals is going all out to improve business performance by managing more sharply. With Inergy's help, a robust data platform with Power BI was built.
Martijn Willems, Director of Control & Analytics at Rituals:
"With the Power BI platform, we manage to manage continuously, even at the store level. In Power BI dashboards, we can read all transactions. This means that we have almost real-time information about how sales are doing. Not only for all our stores together, but also per region or even per store..
Inergy is jouw partner op gebied van data analytics. We helpen organisaties al meer dan 22 jaar om alle waarde uit hun data te halen. We bieden full service, non-stop datamanagement, advanced analytics en dashboarding op basis van de meest effectieve en efficiënte technologieën van dit moment. We zijn officieel Snowflake Premier Partner. Daarnaast zijn we ISAE 3402 en ISO 27001 gecertificeerd waardoor jouw data gegarandeerd veilig is.
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