Customer since 2015
Obvion
Mortgage lender Obvion is dealing with increasingly complex and changing laws and regulations. As part of its customer partnership strategy, Obvion decided to take a hard look at its IT.
Inergy supports Obvion with data, analytics and BI
Mortgage lender Obvion is dealing with increasingly complex and changing laws and regulations. As part of its customer partnership strategy, Obvion decided to thoroughly scrutinize its IT. After all, data quality has never been more important. What does that mean for the data warehouse? And how can the use of data contribute to a strong digital strategy? The answers to these kinds of questions laid the foundation for a renewed vision of Business Intelligence and Big Data. Together with Inergy, Obvion is working on a renewed solution for Business Intelligence and data warehousing.
Increasing the hit ratio
For Obvion, we developed an algorithm that predicts the probability of acquiring a specific customer. This probability prediction is performed for each individual mortgage applicant and the mortgage advisor involved. From the total set of probability predictions, we selected target groups with relatively low acquisition success rates. We then approached those target groups with fine-grained, specific campaigns. From a generic customer processing strategy, Obvion switched to a much more effective, personal approach to intermediaries and (potential) customers.
This approach has greatly accelerated the intake process and drastically reduced acquisition costs. Customer satisfaction has increased significantly, as has effectiveness, as evidenced by the increase in the hit ratio.
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