Increase customer satisfaction and improve margins
As a retailer, you try to match your assortment to a customer's needs as closely as possible. That's why you put yourself in the customer's head. What does a customer want to buy? And when? Are there certain combinations of products that often seem to go together? By running an analysis on receipts, you get answers to these questions. In this way you can better tune your assortment to the needs of the customer resulting in increased sales.
In this white paper, you'll read all about:
- Setting up receipt analysis.
- How to use smart algorithms to recognize patterns in data from receipts.
- How a large hardware store analyzes buying patterns of its customers by looking at cash register data.
- Customers' seven different types of shopping trips.
- How to best adapt your assortment to customer needs.
