Customer since 2017
It is important for every company to have reliable customer data. But for funeral insurer Ardanta it is crucial to be able to carry out their services. The NAW-OK solution from Inergy takes care of this.
Improved service delivery with reliable NAV data
It is important for every company to have reliable customer data. But for funeral insurer Ardanta, part of insurer a.s.r., it is crucial to be able to carry out their services. Often, surviving relatives are not aware of the funeral insurance. Ardanta must therefore constantly monitor the latest name and address details and death notices so that the company can approach customers at the right time.
"We chose the Inergy address service because of the quality of address enrichment and the added value it offers us" said Guido Horst, CEO of Ardanta. "We want to continuously improve our service to customers and this service really helps us to do so. In addition, the cooperation with Inergy is extremely pleasant".
Duty of Care
Insurers have a duty of care under the Financial Supervision Act. This duty means, among other things, that they must regularly inform their customers about changes in policy conditions or new laws and regulations. In order to fulfill this duty of care, the NAW data must be correct. The NAW-OK address service helps Ardanta to have the most up-to-date contact details of its customers. The Inergy address service uses smart algorithms and various data sources to determine the current contact details of a policyholder, or the fact that this person has recently died.
The special feature of Ardanta's service is that it is not ultimately addressed to the customer. The funeral payment goes, of course, to the next of kin. However, they are not always aware that an insurance has been taken out. Ardanta is a service-oriented organisation and therefore wants to actively approach surviving relatives when a customer dies. The address service NAW-OK from Inergy enables Ardanta to do so. Inergy provides an extensive comparison of the data from various sources to determine this with a very high degree of certainty. And that in a way that is fully compliant with laws and regulations on privacy and data security.
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