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Location analysis and optimization

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See at a glance the missed sales potential of your existing locations and find out at which location a new branch is desired.

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Get insight into the performance of your locations

Use our location analysis and location optimization solution to see at a glance the missed revenue potential of your existing locations.

In addition, profit from efficiency scores per branch that immediately show which branches are performing well and which are not.

What you can expect from us

1. Existing affiliates
The tool shows at a glance the missed potential of all locations, namely the difference between the calculated potential and current sales. In addition, detailed information is available for each branch about environmental factors such as competition and the average income of nearby residents. And information is available about the branch itself, such as the number of employees, the number of unique items and the distribution of sales across different shopping trips.

Each store is also given a score for efficiency (sales divided by potential sales) so that it is immediately visible which stores are doing well and which are not. For a supermarket, for example, it is interesting to know what type of visitors the store attracts and how that compares with the average for all stores. For example, are relatively few people doing their major weekly shopping at a branch? If so, that could have to do with accessibility and parking.

2. New location
With the tool, determining potential sales is a matter of entering the address and square footage. The tool then calculates the expected turnover for each retail formula. This makes it immediately clear which formula will have the best effect in a specific location.

3. Strategic tool
The dashboard of information is a valuable strategic tool for the supermarket chain. Not only because it provides real-time insight into the (potential) sales figures per location. But also because the right choice helps achieve the growth target.

In addition, comparing locations offers new insights into success factors. What is the ideal area of a supermarket in a given location? What environmental factors determine the number of visitors per shopping trip? What do the best-scoring stores have in common? The tool provides immediate and simple answers to questions like these.


Data Analytics in Retail

In this webinar, you'll learn how to best use all your available retail data for data-driven decisions.

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Location optimization

Find out all about our location analysis and optimization solution in our whitepaper.

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Get to know Inergy

About us

Find out all about the Inergy company and the data-driven solutions we offer organizations in terms of data management, analytics and KPI dashboarding.

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Reference Detailresult

Analytics is revolutionizing retail

Thanks to Inergy's data solutions, Detailresult Group can respond to trends and developments, make statements about specific customer groups and work more efficiently. Inergy developed several tools for Detailresult (supermarket chains Dirk van den Broek and DekaMarkt), including for assortment optimization and location selection.

Bart Oprel, CFO Detailresult:
"Start with a practical problem and show what the results are. Delineate well what you will and will not do. And choose a partner that suits you."

Find out more about our partnership with Detailresult.

About Inergy

Inergy is jouw partner op gebied van data. We helpen organisaties al 25 jaar om alle waarde uit hun data te halen. We bieden full service dataoplossingen op basis van de meest effectieve en efficiënte technologieën van dit moment. We zijn officieel Snowflake Premier Partner. Daarnaast zijn we ISAE 3402 en ISO 27001 gecertificeerd waardoor jouw data gegarandeerd veilig is.

Want to know more? Get in touch with us

Would you like to talk to us about your data issue? Our data specialist Peter will contact you within one business day for a no-obligation introductory meeting.

Don't feel like waiting and mailing back and forth to make an appointment? Then schedule an appointment directly yourself on a day and time that suits you best.

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"Inergy simply does a good job."

Joeri Vonk -
Data analyst at Milieu Service Nederland
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